Survey will shape future

West Norfolk Parnership LogoThe first of 2,500 doorstep interviews designed to find out what West Norfolk residents think about living in the borough begins this week.

The Quality of Life Survey, commissioned by the West Norfolk Partnership (WNP), asks residents for their views on a range of topics including perceptions of crime, community involvement, and their opinions about the key issues in their local neighbourhood. Data from the survey will help agencies working in West Norfolk to understand the issues that affect life quality in the area, helping them to decide upon priorities and to target their actions and resources effectively.

Cllr Nick Daubney, Chair of the West Norfolk Partnership, said: “The survey is a really valuable tool when we are planning how to make the most of our resources. We need to understand what really matters to the people in our communities so that we can focus our efforts on projects that will deliver meaningful improvements so I hope that people who are selected by the researchers take the time to help us.”

The research is being carried out by M.E.L Research and will take approximately 6 weeks to complete. Random quota sampling has been used to select 2,500 households from across the borough to provide survey data that will be demographically and geographically representative. It takes approximately 15 minutes to complete.

All interviewers will carry photographic identification badges, wear high visibility clothing and will carry an authorisation letter from the West Norfolk Partnership and MEL Research Ltd. Anyone who is concerned that an interviewer is not genuine can call Fieldwork Manager, Azim Khan, on 0121 604 4664, who will be able to confirm interviewers’s names.

The Quality of Life Survey is conducted every two years.

People who have not been selected, but who would be interested in being involved in future survey work can contact Victoria Jackson, Neighbourhood and Research Manager, on 01553 616732.

The results of the survey will be published by the West Norfolk Partnership early next year.


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