Cook to Perfection wins National Retail Award

Top chef Heston Blumenthal; Bernadette Smith of sponsor Chomette Dornberger; Melanie and Alastair Done; Housewares Magazine publisher Colin Petty.

Top chef Heston Blumenthal; Bernadette Smith of sponsor Chomette Dornberger; Melanie and Alastair Done owners of Cook to Perfection; Housewares Magazine publisher Colin Petty.

King’s Lynn store Cook to Perfection has won the Retail Innovation Gold Award for businesses under £1m turnover at The Housewares Conference & Innovation Awards.

Cook to Perfection moved premises last year to a prime high street position and had to significantly increase their stock holding due to the increased space.

“In a challenging retail environment, they should be rewarded for such a bold move!” one judge said, adding: They’re holding their own – the business is thriving – and they are constantly inventing retail initiatives to keep things moving forward. We take our hats off to them.”

It was noted that the list of initiatives was long and included installing a stunning Italian kitchen for in-store demos, running competitions in the local media and special promotions, and even sponsoring the local pantomime.

Owners Alastair and Melanie Done thanked and Housewares Magazine for organizing the Retail Innovation Awards, as well as their loyal customers for their support. Alastair said that “It is great for us to be recognized by our peers for all of the hard work that has been put in over the last year, by us and our staff.”

He also added “Retailing on the High Street is very much under the spot light at the moment with the Mary Portas Review, and I believe that this award shows that independent traders have a lot to offer towns.”

The Housewares Conference & Innovation Awards took place at Heythrop Park in Oxfordshire and were organised by and Housewares Magazine. A capacity audience at the event saw a series of speakers – including Michelin-starred chef Heston Blumenthal – give presentations on subjects ranging from high street trading, to the influence of the internet, to the Next Big Thing in housewares.

For businesses with a £1m to £10m turnover the award went to West Country cookshop chain Kitchens. The Gold award for retailers with a £10m-plus turnover went to John Lewis. The Rising Star accolade, which recognises excellent new retail businesses, was awarded to Papylon of north London.

Cook to Perfection is owned by husband and wife team Alastair and Melanie Done. They first opened their doors on 2 June 2008 at 2 High Street, King’s Lynn before moving to larger premises at 47 High Street in April last year. They stock a wide range of kitchenware and sugarcraft, as well as offering cake tin and stand hire and a knife sharpening service. Brands at Cook to Perfection include KitchenAid, Emma Bridgewater, Cath Kidston, GreenPan, SodaStream, Gaggia, Le Creuset, AGA Cookshop and Polie Pottery.


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