A new fashion store has opened in town, specialising in unique evening wear.

Owner Gemma Gray told us: “I source the finest vintage from fashion stylists around the world. All the dresses are hand-picked by myself, and you will never find more than one of the same item in my shop

“I started up this business because I wanted to offer something different to the town. Everyone walks around wearing the same stuff from the big chains, but this is their chance to buy something truly unique and really stand out from the crowd.

“Until now, people have had to travel out of town to find this kind of clothing, but they don’t have to do that any more.”

On her Twitter page Gemma describes her style as “One part Dallas, two parts Dynasty with a sprinkle of disco!”

One customer, Ursula from Sutton Bridge, was visiting the store while we were there and told us how impressed she was:

“I was overwhelmed, it’s very different and very unique. I think it’s a beautiful shop. I know Gemma, and she has got the right attitude to make anything work, and this will definitely work!”

Gemma’s website will be launching soon at www.voomvintage.com. She can also be found on Facebook at www.facebook.com/voomvintage

Gemma Gray

Photos: Alan T Shearer