Making social media work for your business.

twitter, facebook

Local businesses can learn how to benefit from the likes of Twitter, Facebook and Pinterest with a series of new training courses coming to King’s Lynn.

The interactive, half-day social media training workshops will help people to publicise their business and make connections using social media.

Previous workshop attendees have said they found the courses really useful:

“Really informative, I found the info about planning tweets and how often to tweet, as well as using the hash tag and so on, really valuable.” said one person.

The cost is £35 per workshop or discounted to £30 if you are a Yours Business Networks member or a charity or community group. If you sign up for more than one workshop your are also automatically entitled to the £30 per workshop rate.

Details of the workshops:

Introduction to Social Media

Wednesday 13th March 9am-12:30pm in Kings Lynn

This half-day, interactive workshop will cover:

How social media works alongside your online marketing.
What the main social media platforms are and which ones will work best for your business.
How to get started with getting set-up, building contacts and communicating in social media.
The ‘dos’ and don’ts’ of social media etiquette.
By the end of the workshop you will have a good understanding of social media, be able to identify what platforms will work for your business and how to set them up and use them.

Twitter for Business

Wednesday 15th May 9am-12:30pm in Kings Lynn

This half-day, interactive workshop will cover:

The basics: How to set-up a Twitter account that complements your brand.
Following/Followers: Who to follow, how to find them and how to attract good quality followers.
How to Tweet: The best way to word a Tweet, how to use tagging and the best times to Tweet.
Tools: Examples of tools that can make managing your Twitter account easier.
Etiquette: What is and isn’t acceptable in the Twitterverse!
Examples: Case studies of how Twitter can work to build relationships, contacts and business.
By the end of the workshop you will be able to confidently use Twitter to make business contacts, strengthen and develop relationships, promote your business using Twitter and drive traffic to your website.

Facebook for Business

Wednesday 10th July 9am-12:30pm in Kings Lynn

This half-day, interactive workshop will cover:

The basics: How to set-up a business Facebook page and brand it.
Posting: The best times and things to post, how to schedule a post.
Tricks and tips on how to get engagement from your followers.
How to use Facebook Advertising.
Bu the end of the workshop you will be able to set-up and brand a Facebook page and understand how and when to post to get the most engagement.

Pinterest for Business

Wednesday 16th October 9am – 12:30pm in Kings Lynn

This half-day, interactive workshop will cover:

How Pinterest works and what value it can bring to your online marketing mix.
How to set-up a Pinterest account and brand it.
How to set up boards and what to post to them.
Tools and tricks to make using Pinterest easier.
By the end of the workshop you will be able to set-up a business Pinterest account, understand what boards are and how to Pin to them to increase traffic to your website.

Social Media Strategy and Content Planning

Wednesday 11th December 9am – 12:30pm in Kings Lynn

This half-day, interactive workshop will cover:

How social media works alongside your marketing and PR.
What a social media strategy looks like and how to go about writing one.
How to start thinking about and planning a content calendar for you social media and online marketing.
By the end of the workshop you will have the knowledge and tools to enable you to confidently write a social media marketing strategy for your business and create a content plan that will help you to manage your social media channels.

These social media training workshops will be small groups (maximum 12 people) and designed to be interactive. You are encouraged to bring along a laptop, tablet or smartphone and hook into the wi-fi available to get the most from the morning.

They will also be time to network with other attendees and share knowledge and ideas with each other.

Please click here to book online or alternatively call Melanie on 07972 771660 or email info@social-monkey.co.uk


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