Council wins £270k for recycling project

recycle plastic bottles photo: cARTerARTThe Borough Council of King’s Lynn and West Norfolk is celebrating National Recycling Week with the announcement that it has secured over £270k from central government to roll out an innovative two-year project to improve recycling rates across the region.

The Recycling Rewards project will see the council involve local residents in developing a recycling campaign that puts community participation at the heart of the process, and rewards participants with time credits that can be redeemed against a range of leisure activities.

Councillor Brian Long, cabinet member for Environment, said: “We’re delighted to have secured this funding from government to deliver on our promise to work with local residents to promote a quality and enhanced environment. Right from the start we want this to be a grassroots campaign that is led by local residents. We want to give people the opportunity to have their say, and to bring this campaign to life.

“We’ve done a lot of great work already on recycling, and I want to thank residents and council staff for their efforts in improving recycling rates, but we need to raise our game again, which is why we’re calling on the public to participate in devising the campaign,” added Cllr Long.

The campaign will also offer residents the opportunity to take up a personalised online advice programme to develop a better lifestyle – ranging from recycling right through to healthier living – by gently encouraging people to do something different everyday.

Residents that participate in the campaign will have the opportunity to earn time credits that can be exchanged for free recreational activities in the borough such as swimming, ten-pin bowling, bread-making classes, or trips to the theatre. They may also learn some new skills along the way.

Anybody interested in getting involved in the campaign can register by visiting

  • HM Government’s target for recycling rates is 50% by 2020. Currently, the recycling rate across the borough is 43.9%.
  • One of main objectives of the campaign will be raising awareness about how to recycle waste properly by reducing the amount of ‘contaminated waste’ found in recycling (such as putting recycled waste in plastic shopping bags or plastic sacks). Because the technology at the Costessey Materials Recycling Facility only recognises individual items, recyclable waste in plastic bags, or stacked inside each other, is sent straight to landfill instead. Putting recyclable waste items loose into the green recycling bin would significantly increase the recycling rate.


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