West Norfolk Recycling Rewards is open to all households in King’s Lynn and West Norfolk and is free to participate in, giving residents the chance to earn vouchers for themselves and donations for local charities and community projects.
Once residents activate their account for the scheme they are placed into one of five communities, depending on where they live, and can start to earn Green Points for their recycling efforts. The amount of rubbish and recycling produced by each of the five communities is measured, with those communities that are improving the most receiving the most Green Points. Residents are also able to earn extra Green Points for their community by reporting which materials they have recycled or reporting contamination via the Recycling Rewards website or contact centre.
Every month, the three residents in each community that have earned the most Green Points win a voucher for themselves from a choice of: Majestic Cinema, Marks & Spencer, Alive Leisure, National Garden Gift and iTunes. The top points-earner in each community wins a £50 voucher whilst each of the runners up receives a £25 voucher. Since the scheme launched, £1,000 worth of vouchers have been given out to residents, with Marks & Spencer and National Garden Gift vouchers proving to be the most popular.
Councillor Brian Long, Leader of King’s Lynn and West Norfolk Council and Cabinet Member for the environment, said “We want this scheme to motivate residents to do the right thing and recycle everything they can, so it’s great to see the efforts of those that go the extra mile get rewarded. Anyone in the Borough can join the scheme and there are plenty of chances to win vouchers, so it’s well worth getting involved.”
Among the first voucher winners was Rebecca Neave, who is part of the Southern and Downham Market Community, and chose a £25 Marks & Spencer voucher as her reward. She said “I was excited to get involved with this new green scheme as I am always trying to find ways for my family and I to cut down the amount of waste we produce. Recycling Rewards offers us a whole new incentive and I’m delighted to have won!”
Every 6 months there will also be prizes given to the communities that have earned the most Green Points – £1,500 will be awarded to first place, with £750 for two runners up. Members of the winning communities have the opportunity to vote for which of six local good causes they’d like to receive their community’s share of the prize money from a shortlist of: Festival Too, the Norfolk Hospice, Hospital Radio Lynn, The Rotary Club of King’s Lynn, West Norfolk Mind and Scotty’s Little Soldiers.
The scheme is open to all households in King’s Lynn and West Norfolk, with residents needing to activate their accounts to take part. They can activate online at www.west-norfolk.gov.uk/recyclingrewards or by calling 0207 326 5055 (Mon-Fri, 9am-5:30pm).