Grand East Anglia Run [GEAR 10K] 2018

Taking place on Sunday 6th May, this well-established run is being staged by Run For All in partnership with Alive Leisure and the Borough Council of King’s Lynn and West Norfolk.

This returning Run For All event has a truly scenic route, taking in the pretty town centre, the River Ouse pathway, The Walks as well as a number of iconic, historical buildings such as the Red Mount, the Custom House and Greyfriars Tower.

The varied and picturesque course will be complemented with musicians and dancers to help you enjoy the day. Spectators always line the route to create a marvellous atmosphere.

The Grand East Anglian Run takes place on Sun 6 May 2018, starting from the Tuesday Market Place, from 10 am to 2pm.


Water Ski racing on the Ouse

For the third year running the Historic waterfront of King’s Lynn and the river Great Ouse will play host to the Hanseatic Water Ski Race. The event has grown in stature each year and is now ranking as one of the best venues in the UK and Europe.

This year’s event will see the return of Formula 1, 2 and 3 water-ski racing to the South Quay with racing on Saturday 17 June and Sunday 18 June.

Six races will be staged each day over the two days including an under 8s race which was new and very well received at last year’s event, with competitors travelling from far and wide to take part.

The Hanseatic Race has firmly established itself and now in its third year matches the famous Diamond Race which takes place in the Hanseatic town of Antwerp in Belgium.

There will also be fun family activities happening on the quayside across both days. These will include food stalls, sweet stalls and ice cream, an outside BBQ and bar, face-painting, and more. Costumed characters will also be on hand to join in the fun.

The races will start at 10:00am each day through until 3:00pm with full details of the schedule published at

Jason Russell, president of Hunstanton Ski Club and chairman of the Hanseatic Ski Race, said: “Anyone who witnessed last year’s event first hand will want to come back for more and see this breath-taking spectacle again. Highly tuned power boats reaching speeds of 100mph plus, at the same time demonstrating the skill of the boat crews enhanced by the courage and fitness of the skiers being pulled behind. It’s rare to be able to see the racing from such a great vantage point, as most races take place at sea. This Ski race just gets better and will continue to go from strength to strength – it’ll be loud, exciting, and most of all, unforgettable.”

GEAR to be streamed live over the internet.

gear video cameraThis year’s Bespak Grand East Anglia Run and Mini GEAR Fun Run, will be streamed live over the internet on Sunday, 1 May 2016.

The live stream camera will be positioned at the Start/Finish line on the Tuesday Market Place in King’s Lynn. It will capture the action as it happens for both races. The live stream will be broadcast from the homepage of the Grand East Anglia Run, at

The first broadcast will be from 09:55 to 10:15 covering the Mini GEAR Fun Run. The GEAR 10k race coverage will start from 10:40am. Over 3,500 runners are expected to cross the start line during the two races.

And for the very first time the 8 bells of the newly-refurbished St Nicholas Chapel will be rung at the start of the Bespak Grand East Anglia Run providing a festive beat to urge runners on.

One of the bellringers, Jon Benstead, explained: “For many centuries bells have been a means of communication, telling all within their hearing messages of merriment, sadness and caution. They are used to mark special occasions – weddings, coronations and funerals. In the 19th century bells were rung to celebrate the safe return of the whaling fleet.”

The Bespak Grand East Anglia Run takes place on Sunday, 1 May 2016, with the main 10k race starting at 10.45am in the Tuesday Market Place in King’s Lynn, and the mini GEAR fun run starting at 10am. The fast, flat course takes runners on a loop through the town centre, through The Walks and along the waterfront, showcasing some of the town’s key heritage and retail areas.

Entries for this year’s event have broken all records and the Mini GEAR and GEAR are both closed.

Getting into GEAR to remember Bobby Moore

GEAR David BlackmoreWest Ham United fan David Blackmore is gearing up to take on another challenge to raise money for the Bobby Moore Fund.

The Gaywood resident will take part in the 10km Grand East Anglia Run (GEAR) on May 1, and is training hard to make sure he beats his previous best time of 46 minutes and 12 seconds.

GEAR organisers decided to award the 29-year-old the race number 1966 after hearing he wanted to run it in memory of Bobby Moore, and to mark the 50th anniversary of the footballing legend holding aloft the World Cup.

David’s connection to the cause is not just the obvious claret and blue one – he has previously fundraised and volunteered for the Bobby Moore Fund on school building projects in South Africa (2010) and Namibia (2011).

With it being five decades since England beat Germany to win the World Cup for the first time, the Editor of West Ham magazine Blowing Bubbles Monthly hopes to raise £1,966 for the charity. People are being invited to make a financial pledge by texting BBFB66 £5 (or any amount you wish) to 70070, or by visiting

“I’ve got first-hand experience of the work the Bobby Moore Fund does, and how it can utterly transform people’s lives, and give them an opportunity which they might never get otherwise,” explained David, who works as marketing and events assistant at the Vancouver Quarter Shopping Centre.

“Bobby left an unparalleled legacy at West Ham, and also with England. By taking part in GEAR, this is another chance for me to help the charity leave a lasting legacy too – by changing the lives of other people, and helping bring about an end to the curse of cancer.”

David is keeping a blog of his training for GEAR. See how he has been getting on at

David would also like people to help raise more awareness for the Bobby Moore Fund by showing their support for another fundraising campaign he started called Blowing Bubbles for Bobby campaign. which has received the backing of internationally acclaimed writer Irvine Welsh, actress Danniella Westbrook, TV presenter Matthew Wright.

All people need to do is film themselves blowing bubbles in an imaginative and unlikely place, call out five friends to do the same, explain how people can donate by texting BBFB66 £5 to 70070, and upload their video to your Facebook, Twitter, YouTube account and help spread the news about this fundraising drive.
For examples of videos other people have recorded

Water ski racing comes to Lynn

water skiing 2 600This weekend high speed ski racing comes to King’s Lynn.

This high-octane, energy-fuelled event, will take place on the River Great Ouse providing a breath-taking show for spectators, the likes of which have not been seen before in King’s Lynn.

Competitors, who are coming from all over Europe, will compete in Formula 1, 2 and 3 races and the high-tech racing boats will reach speeds of up to 100 miles per hour.

Race organiser Jason Russell, Commodore of Hunstanton Ski Club, said: “We’ve had a great response so far with around 14 entries for the main race, which is impressive as this is our first event on the river. The view for spectators should be great, wherever they are along the quayside. It’s really exciting to see and the best thing is there’s no charge – just turn up and watch!”

The event takes place on 22 and 23 August 2015 with races happening between 10.30am and 1pm on Saturday and from 11am until 2pm on Sunday. And in between races there will be loads to do with art and craft stalls, an outside bar and food stalls all along the quayside along with a bouncy castle and face painting. Live music will be playing at Marriott’s Warehouse from 3pm onwards featuring Tom Lumley, Oscar Carney, Victor Velocette, Mark Ellis, Mark Gibson and Kara Lumley.

Cllr Elizabeth Nockolds, Cabinet Member for Culture, Heritage and Health, said: “This is one of the most unusual events we’ve had taking place in King’s Lynn this year, but it’s sure to be popular and is set to rival the world-renowned Diamond Race, which is one of the only other water ski race events that takes place on a river. People will be able to view competitors racing across the choppy surface of The Wash as they aim to be the fastest.”

The Hanseatic Ski Race has been organised by Hunstanton Ski Club with support from the Borough Council of King’s Lynn & West Norfolk. Organisers would particularly like to thank the host of sponsors who have helped make this event possible, particularly Marriott’s Warehouse, Rathskeller and Carter Building.

For more information about the Hanseatic Ski Race go to and download the brochure.

On 23 August, in addition to the Hanseatic Ski Race, magic and enchantment rules supreme in King’s Lynn. The Fairy Tales and Legends event will see a host of activities and workshops in and around the town including dragon taming, story telling, and a giant beanstalk climbing wall. Favourites such as Rapunzel, Thumbelina, Elsa, Prince Charming and Cinderella will all be gracing the town for one day only. Find out more at

A note on parking and road closures

It is expected that it will be busy so it is suggested that spectators either park in the Multi-Storey Short-Stay and walk through the town or alternatively use the Long Stay car parks at the northern end of town (Common Staithe Quay, Juniper, Austin Street West, Austin Street East) where there will be more spaces and it’s just £2.20 all day if arriving before 10am. (The cost is £2.90 if purchased after 10am.) Boal Quay is not advised as space will be limited and will fill early.

There will be road closures and parking restrictions in the run up to and throughout the event as follows:

Thursday 20 August – Monday 24 August inclusive, there will be no parking between Boal Quay and College Lane, all vehicles must be removed by midnight on Wednesday 19 August.

Saturday 22 August 00:01 until Sunday 23 August 16:00 there will be no parking on the remainder of the quayside between College Lane and King Staithe Square. All vehicles must be removed by midnight on Friday 21 August.

Saturday 22 August 08:00 – 23:15hrs and Sunday 23 August 08:00 – 18:00hrs the road between Boal Quay and College Lane will be closed to through traffic, with escorted access only for those with off-street properties.

Water ski racing on the Ouse!

water skiing 600

King’s Lynn’s historic waterfront will once again be buzzing with activity this summer when Hunstanton Ski Club host their first ever Hanseatic Ski Race on the River Great Ouse.

Never before has Formula 1, 2 and 3 water ski racing taken place on this river. In fact, racing on rivers is quite rare, with most events taking place on the sea. Organisers are hoping that this event will rival the world-renowned Diamond Race which takes place in the Hanseatic town of Antwerp in Belgium.

Daniel List, from the Hunstanton Ski Club organising committee, said: “This is going to be quite spectacular. Two days of high-octane entertainment, which visitors will be able to watch from the banks of the River Great Ouse. Competitors will need skill and stamina to manoeuvre across the choppy waters of the river, whilst the audience will see a breath-taking display as high-tech racing boats with wailing motors cut through the water’s surface and racers speed across the water at close to 100 miles per hour. We guarantee an unforgettable experience.”

The event, which will take place on 22 and 23 August 2015, was launched outside the town’s historic Custom House on the waterfront. Event organisers are seeking sponsorship for the event which is already being supported by the Borough Council of King’s Lynn & West Norfolk and Marriott’s Warehouse.

Cllr Elizabeth Nockolds, Cabinet Member for Culture, Heritage and Health, at the Borough Council of King’s Lynn & West Norfolk, said: “This is a really exciting event for King’s Lynn which I hope will encourage lots of visitors to the town and in particular to the historic quarter. It will be quite a thrill to watch Formula 1, 2 and 3 water-ski racing from our historic waterfront – something we’ve never seen before. We are delighted to be able to support this event, which adds another dimension to the already packed programme of events we have lined up for people to enjoy this year. I would urge people to get the date in their diary now.”

Andrew Hornigold, from Marriott’s Warehouse, said: “There’s going to be a lot of interest in this event because it is so different to anything else that’s been done before. It’s a great opportunity for local businesses to get involved at the start and to help build another key sporting event which we think will attract competitors coming from far and wide.”

Anyone interested in sponsoring the event, or having a trade stand at the event can contact Laura List on for a sponsorship pack or more information.

Umbrellas galore at GEAR 10k

An army of runners racing down King Street. Photo: Martyn Benstead

An army of runners racing along historic King Street. Photo: Martyn Benstead

Race winner Alastair Watson from Nottingham shows off his trophy. Photo:

Race winner Alastair Watson from Nottingham shows off his trophy. Photo: Martyn Benstead

It was a case of ‘umbrellas at the ready’ for the large crowd of people who braved the rain to come and support the 10th running of the Grand East Anglian Run on Sunday.

In spite of the downpour, there was a great atmosphere, with Alastair Watson from Nottingham bagging this year’s men’s trophy in a time of of 30mins 53.

Winner of the women’s race was Elizabeth Janes with a time of 35 mins 19 secs.

2,200 runners battled there way through the streets of King’s Lynn, many raising money for various charities.

This year, the Borough Council streamed a live video of the race from the Tuesday Market Place, and this can still be viewed in full by clicking here.



Martyn Benstead @martynbenstead  tweeted "So proud of Rosie, didn't stop once! @GEARKL Rain certainly added to the Fun!! "

Martyn Benstead @martynbenstead tweeted “So proud of Rosie, didn’t stop once! @GEARKL Rain certainly added to the Fun!! “

GEAR 10k Live

12.09 Steve Wheatley ‏@SDWheatley tweets:
46 mins 55 seconds! 10k – I beat the tomato and the guy running in a cagoule and flat cap!

11.45 Will bring you the full results soon.

11.33 Winner is Alastair Watson representing Notts AC.

10.55 And race is finally under way …

10.47 Ambulance just arrived in Tuesday Mkt place, flashing lights. Looks like start could be delayed.

10.37 There are 2,200 runners taking part in the main race this year.

10.20 Wheelchair racing entrants will start in front of the 10k runners approximately one minute before the official start time.

10.18 The course record stands at 30 mins 18 secs. Can anyone break that 30 minute barrier today? #klgear

10.13 GEAR 10K road race due to start at 10:45AM , running through the streets of King’s Lynn.

10.10 Richard Sennett ‏@SensibleJoe tweets:
Nerves are kicking in, been to the toilet 3 times this morning. 💩 @GEARKL

10.05 No church service this morning at King’s Lynn Minster due to #GEARKL

9.57 And we have live video! 🙂

9.56 Looks like they are still setting up the video feed.

9.50 Borough council will be broadcasting live video stream from Tuesday Market this morning. Will post link when live.

Biggest ever entry for Bespak GEAR


On Sunday, 3 May 2015 over 3,000 runners will fill the streets of King’s Lynn as they take part in the 10th Bespak Grand East Anglia Run and mini GEAR fun run.

For the first time ever entry was closed on both events as they are both sold out.

Alive Leisure Race Director Roger Partridge said: “The response this year has been extraordinary. Entries were high even before we launched the event and that trend just continued. It’s brilliant. I’m really looking forward to it. The atmosphere is going to be incredible. The icing on the cake for me would be if someone were able to beat that magic 30 minute mark. The course record still stands at 30 minutes 18 seconds as set by Tedele Geremew in 2012. And don’t forget Faye Fullerton, last year’s female winner who is making a welcome return this year to defend her title.”

To add to the atmosphere of this year’s event, a whole host of musical activities will be taking place around the course. In the Tuesday Market Place there will be an acoustic stage with bands playing from 9am until 2pm thanks to Tristan Finnis. Springwood High School Band will play at Baxter’s Plain near Argos and Springwood High School String Quartet will be playing near The Walks Cafe. King’s Lynn Samba Band will be playing in the Tuesday Market Place before the main event and will then play at King’s Staithe Square. KLFM and BBC Radio Norfolk will also be present in the Tuesday Market Place.

Keyvan Djamarani, Managing Director of Bespak, said: “Watching this event develop and grow and knowing that we have been part of that is a real honour. This 10th event will have a real air of celebration about it and I know the organisers have worked hard to mark the occasion. I hope everyone has a fantastic day, whether they are running the race or cheering the runners on.”

There are plenty of great viewing points throughout the course including London Road, the Custom House, South Lynn, The Walks or the Town Centre.

The Tuesday Market Place will be buzzing with stalls and stands, including Pilch Sports from Norwich who will be awarding spot prizes to runners, as will Charming Rewards, a sports jewellery company.

Athletic Team awards and corporate/community team awards are sponsored by Winning Ways and Orchard Caravans respectively. Everyone taking part will receive a special 10th event medal and a goody bag.

Borough Council Chief Executive Ray Harding said: “The tenth running of the Grand East Anglia Run promises to be the best yet. As a lifetime runner myself, I’m delighted that the Borough Council has been involved in the event from day one. This year’s event has music all the way, with entertainment for spectators and competitors at strategic points along the route. I hope that even more people than usual come out to greet this year’s record field of runners – I know myself what a lift you get from the support of friends and family along the route. I’m really looking forward to participating in the race for the ninth time on 3 May.”

This year the mini GEAR fun run starts at 10am, with the main race starting at 10.45am, both in the Tuesday Market Place. To accommodate the changed timings roads for the fun run area, including King Street, Queen Street, Church Street, Stonegate Street, Millfleet and the quayside will be closed from 9.30am until 12.45pm while London Road and Wisbech Road (coming into town) will be closed from 10.15am until 12.45pm. The Tuesday Market Place will be closed from 8am until 2pm. Details of all road closures can be found on the race website

All car parks in the town, except Tuesday Market Place and Common Staithe Quay (behind the Corn Exchange) are open and can be accessed while the roads are open. Visitors planning to arrive after 9.30am or leave before 12.30pm should use St James Multi Storey, Albert Street Car Park, Austin Fields, Austin Street, Vancouver (formerly Old Cattle Market at Sainsburys), Blackfriars Street or Juniper car parks as these will be accessible throughout the event.

Peter Lemon, Chairman of Alive Leisure, added: “Alive Leisure has taken on the organisation of the event this year on behalf of the borough council. It’s been a real eye opener for me to see how much community involvement is required to make an event like this a success. We have over 100 volunteer marshals who have given up their time and that’s not to mention everyone else involved from helping with the set up before the event and clean up afterwards to filling the goody bags and looking after the water stations. On top of that thousands of pounds are raised for charity and people are also getting fit and active in the process. It’s a fantastic event and I am sure that everyone’s efforts will be rewarded on the day by the superb support of the many spectators that will turn up to spur the runners on their way.”

Race organisers would like to thank all the volunteers, supports, sponsors, suppliers and other agencies that work so hard to keep making this event a success.

Careful monitoring of this year’s event will be taking place to see whether entry numbers can be safely increased for future events.

Alive Leisure storm to victory in Vancouver Quarter pancake racing challenge

The winning team:  Alive Leisure

The winning team: Alive Leisure Photos: Paul Tibbs

Eight teams from businesses and organisations around King’s Lynn battled it out to be crowned the best flippers in town today.

pancake race 300 2

The annual event was the first Vancouver Quarter Business Challenge of 2015 and drew a large crowd in St Dominic’s square after the flipping action began at 1pm.

The team from Alive Leisure, which runs the King’s Lynn Corn Exchange, Lynnsport, St James Pool, Downham Leisure Centre, and the Oasis at Hunstanton, beat a youthful team from Ward Gethin Archer in the grand final to take the crown – or in this case, an engraved frying pan.

Wilkinson and Primark finished third and fourth respectively. Sainsbury’s, west Norfolk radio station KLFM, Beales and Burger King completed the list of participants and also competed in a “wooden spoon” competition, which was won by Burger King.

“A huge thank you to everyone who took part in our Pancake Racing challenge and to Sainsbury’s for providing the frying pans and pancakes,” said Vancouver Quarter marketing and events assistant David Blackmore. “It was a brilliant event – despite the overcast and chilly conditions – and I was pleased to see so many members of the public line the course to cheer on the teams.”

Abbie Panks, Vancouver Quarter centre manager, added: “We started the business challenges in 2013 as a way for, not only businesses in the Vancouver quarter to get out and meet other retailers, but also other businesses in the wider town. As a retailer it’s often difficult to get out during the day, so these challenges offer light relief as well as the chance to talk to one another.”

pancake race 300 1

Despite narrowly missing out on winning the challenge by a matter of seconds, Ward Gethin Archer could take some consolation from the fact their team secured the quickest time overall with 47 seconds in their semi final against Primark. Alive Leisure and Burger King also clocked impressive times of 48 seconds during the course of the challenge.

To commemorate their success, Alive Leisure will soon be presented with an engraved frying pan thanks to Timpson, located within Sainsbury’s in the Vancouver Quarter.

The businesses will compete in their next challenge – egg and spoon racing – in April. This will be followed by a beat the goalie competition in August and a mystery challenge in October. The team with the most points after these four challenges will be crowned Vancouver Quarter Business Challenge 2015 champions and a donation will be made to a charity of the winner’s choice.

King’s Lynn footballer dies

Jimmy Anderson

Jimmy Anderson

It was announced today that former King’s Lynn footballer Jimmy Anderson sadly passed away yesterday.

Hi daughter Catherine said “I know he was very well thought of in King’s Lynn and would like to see all his friends at his funeral.

“Anyone that knew my dad or anyone who would just like to pay their respects to a great man, please come along.”

He was described on King’s Lynn Forums as “a good footballer, painter, and joke teller, and an all round good guy.”

King’s Lynn Football Club will be doing a one minute applause for Jimmy during their home game on 7th February.

The funeral details are as follows…
Mintlyn Crematorium. Wednesday 18th February at 1.45pm
Everyone welcome.

Jimmy Anderson in team shot, bottom left.

Jimmy Anderson in team shot, bottom left.

Norwich City legend “Gossy” to promote autobiography in Lynn

gossy the autobiography Jeremy Goss

Former Canary and Linnet player Jeremy Goss will be signing copies of his new autobiography Gossy, in Waterstones book store on December 11th.

The book charts his life and career from his youth, through his years playing at Norwich, the memorable UEFA cup campaign in 1993 and what came after.

Gossy is, of course, most famous for the memorable goals he scored during the club’s UEFA Cup campaign in 1993, as well as the part he played in Mike Walker’s entertaining side.

A competitive and hard-working midfielder, Gossy’s football career reached its zenith with his home and away strikes against Bayern Munich during that UEFA Cup run, a BBC Goal of the Month award for his volley against Leeds United at Elland Road, and perhaps his own favourite footballing memory, the last goal scored in front of Liverpool’s famous standing Kop in April 1994.

But his rise to national fame was hardly a sudden one. He’d been a Norwich City player for a decade before any of those goals were scored, and set an unofficial club record for the highest number of reserve team games played. Hard and difficult times in his life on either side of his ‘fifteen minutes of fame’ make his story a compelling one – sometimes funny, occasionally frustrating and, on one occasion, touched by genuine personal heartbreak.

Jeremy will be signing copies of his book at Waterstones, Norfolk Street, King’s Lynn on Thursday December 11th at 5.30pm

Lifestyles Festival is back !

Lifestyles Festival 1

Hunstanton’s hugely popular Lifestyles Festival returns this weekend after a one-year absence. The free event is expected to draw thousands of festival goers to the West Norfolk coast.

Freestyle kitesurfing as well as the exciting new discipline Twin Tip racing will blow into Hunstanton for the festival, which will run from 19-21 September.

As well as the British Kitesports competitions, live music, and Volkswagen show on The Green, festival goers will be able to take in extreme climbing, parkour, BMXing and skateboarding, both as spectator sports and for newcomers wanting to have a try or learn more.

Visitors will also be able to begin their kite career with free have-a-go power kiting sessions, take in the work of local street artists at this year’s Lifestyles and learn about the power of renewable energy from British Kitesports and their sponsor Dong Energy.

Lifestyles Festival 2

Lifestyles Festival has also launched a free mobile app, available on both iPhone and android devices, which is a must have for festival goers with competitions to take part in and prizes to be won. “Packed with important information and news, extreme sports fans can be kept up to date with all things Lifestyles,” chairman Liz Pendleton said. “Featuring live Hunstanton weather, including tide times, people who download the app will be the first to know if the conditions are just right.

“There will also be information about the activities happening at the festival and with more details uploaded as and when they’re released, you can stay up-to-date with everything from sports and music to art and VW.”

The festival, which was first held in 2005, had to be cancelled last year because of funding and management problems but this year is set to be one of the biggest yet after extreme sports fans voted with their wallets to help raise more than £20,000 through a public fundraising campaign and a new headline sponsor in Highline Extreme.

In addition to public funding, support has also come from groups and organisations including the Borough Council of King’s Lynn & West Norfolk which has given permission to use its land for free, and will be providing resort staff to assist the volunteers during Lifestyles. Backing has also come from headline sponsors Highline Extreme, Lingo Design, Hunstanton Watersports, Chicago’s, Barking Dog Media, New IT and Park Resorts, but the Festival is always happy to talk to potential new backers.

Lifestyles Festival back with a bang !

Lifestyles Festival 1

Hunstanton’s hugely popular Lifestyles Festival returns this year from 19-21 September after a one-year absence.

The free event, staffed by volunteers, draws more than 12,000 festival goers to the West Norfolk coast, and showcases activities such as kitesurfing, parkour, live music, BMXing, plus the ever-popular Volkswagen show.

Lifestyles has been running since 2005, but last year the event had to be cancelled because of funding and management problems. But with a new management team on board, festival goers voting with their wallets by helping raise more than £20,000 through a public fundraising campaign, and a new headline sponsor in Highline Extreme – Lifestyles looks set to be back with a bang.

Lifestyles Festival 2

In addition to the usual activities and musical entertainments, this year’s Lifestyles will feature the work of local street artists – with an appropriately Lifestyles-friendly artwork up for grabs in a fundraising auction. Lifestyles’ arts co-ordinator is Ruddy Muddy who achieved national media coverage for his ‘grafilthy’ artwork, designs drawn in the dirt on the side of muddy vehicles, has offered up one of his pieces in a bid to further help the Lifestyles cause.

The artwork features internationally-renowned, Guinness World Record holding BMX freestyler Matti Hemmings, whose work has been used by organisations such as Adidas, Disney and MTV, he also rode with the Olympic relay in 2012 and came to launch the Lifestyles appeal in March of this year, showcasing tricks to young riders at the Shed Skatepark in King’s Lynn in a bid to raise awareness of the cause. People
can bid on the auction by visiting

Lifestyles chairman Liz Pendleton said she hoped the auction would be popular as it featured something so relevant to the thinking of the Festival and its attendees. “Lifestyles is something really different, and that’s why we wanted to save the event,” she explained. “Ruddy Muddy’s way of working, is really different too – in tune with our audience, so we all hope there’ll be plenty of bidders.”

Extreme climbing, free running, BMXing and skateboarding are all on offer, both as spectator sports and for newcomers wanting to have a try or learn more. Festival goers will also be able to watch local and national kitesurfers show off their incredible skills and begin their kite career with free have-a-go power kiting sessions.

In addition to public funding, support has also come from groups and organisations including the Borough Council of King’s Lynn & West Norfolk which has given permission to use its land for free, and will be providing resort staff to assist the volunteers during Lifestyles. Backing has also come from headline sponsors Highline Extreme, Lingo Design, Hunstanton Watersports, Chicago’s, Barking Dog Media, New IT and Park Resorts, but the Festival is always happy to talk to potential new backers.

The event’s popularity brings a huge influx of visitors to Hunstanton, and for that reason Lifestyles 2014 will not be able to offer public camping facilities but Miss Pendleton said the festival is offering campervan and caravan spaces at the town’s Manor Park. “Having last year off allowed us to reassess some things, and this is one decision we were forced to make,” she said. “But Hunstanton and the surrounding area has so many great places to stay, I’m sure festival goers from out of town will be able to find somewhere – and if that helps the local economy as well, then it’s got to be good news for everybody.”